Serena Duff

EVP General Manager, Western Region at Horizon Media

As head of Horizon’s western region, Serena Duff sets the vision, drives growth and cultivates the culture within Horizon’s 300 person LA office. Her deep understanding of the evolving media ecosystem coupled with her creative zeal and unwavering commitment to excellence was honed over the past 25+ years at a diverse roster of both media and creative agencies. Recognized by Ad Week in 2016 as a Media All-Star, Serena has led planning for some of the most innovative and iconic brands including Corona Beer, ABC, Jack in the Box, Visa, HBO, Neutrogena and ABSOLUT.

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