Chief Marketing Officer at The Honest Company
Shannon believes to be successful in today’s consumer economy, we must focus on marketing transformation not just digital transformation. Brands must think, talk and behave differently in how they connect with people to create a value exchange that will drive their business forward. As the Chief Marketing Officer of The Honest Company, she is bringing her vast understanding and expertise at the intersection of data & insights, tech, creativity and media to architect a consumer-led storytelling and an omni-channel marketing approach designed to bring to life The Honest Promise and Standard in every interaction.
Prior to her role at the The Honest Company, Shannon spent nearly 6 years at The Dentsu Aegis Network as the first ever Chief Content Officer for Carat, and as a founding member and President of The Story Lab. Through these roles, she built a company and a discipline to best partner with her clients in a rapidly converging and changing consumer, media and consumption landscape. Her ability to steward the agency and her clients in this complex advertising and content space across their content approach with talent, tech, media and creative partners helped the agency attract and retain the some of the world’s most recognized brands and talent to deliver the vision for those clients everyday. She has been recognized as an Internationalist’s 2015 Agency Innovator, was named a 2016 Southern California Adweek All-Star, Drum’s Exceptional Women Out West, and serves as the jury Chair for the 2016/2017 2018 Adweek ARC Awards. She also sits on the Advisory Board of Brand Storytelling and The Room.
She spent the early part of her career in sports and advertising. There she worked for Octagon and MasterCard and eventually moved into entertainment, where she built and grew integrated marketing and business development teams handing all aspects of marketing, consulting commercial brand extensions at production and studio powerhouses, Mark Burnett Productions, FremantleMedia and Warner Bros Digital.
Shannon is also a proud mother of three children. Eight-year-old twins Quinn and Emma, and five-year-old daughter Mia. She is active as a special needs parent, dedicating her time to education, advocacy and fundraising for research as a National Board Member for Angelman Syndrome to benefit her daughter Emma who was diagnosed with the genectic syndrome. She also actively supports her son Quinn’s dream and Cocoa for the Cure initiative to raise money to fund research to find a cure for his sister Emma and all the “angels.”
She holds an MBA and a BA in Japanese from the University of Oregon.