EVP Managing Partner Integrated Investment at UM
Stacey has a strong strategic investment background across various big name clients including Hershey, Nationwide, Johnson & Johnson, Coca-Cola, Kellogg’s, Toys ‘R Us, New Line Cinema and adidas. Since joining UM in 2010, Stacey has led integrated investment for Nationwide, J&J, Hershey and Heinz. In this time she has helped clients achieve many firsts, such as structuring TV/digital video convergent deals, cross-training teams across mediums, and negotiating cross-channel custom solutions. For UM, she has helped negotiate agency deals, structure key partnerships, and transition clients to programmatic buying to improve targeting and maximize ROI.
Stacey started her career at McCann-Erickson, and prior to returning to the IPG family, worked at both Carat and Starcom and has been based in NY, Chicago and Los Angeles at various points. During her tenure she was responsible for department growth and re-organization, key client relationships, identifying strategic Agency partnerships, and new business.
- Events with Stacey -
Nov 30, 2017