Bousquet joins Digitas with nearly twenty years of domestic and global experience in strategic planning, cross-channel initiatives, creative media development, and communications planning. Most recently she served as the managing director at Piston in San Diego. In Bousquet’s five years at Piston, she was instrumental in elevating its media practice to a national level and in delivering double-digit year-over-year increases in ROI for many clients. Clients at Piston during her tenure included Ray-Ban, L’Oréal, Giorgio Armani, and LANCÔME, among others.
“Tamara is a remarkable leader and media innovator with a level of creative media and cross-channel expertise that is unparalleled in today’s marketplace,” said Tony Weisman, CEO, DigitasLBi North America. “Her extensive experience across both national and global brands will not only elevate the work we do for our clients, but add to the growth our media capability has seen in the last year.”
Prior to Piston, Bousquet served as the global digital director at OMD in Los Angeles, where she led the Apple and iTunes accounts. In this role, she built Apple and iTunes’ digital marketing capabilities and led strategic programs integrated with offline efforts.
A respected thought leader, Bousquet recently hosted the 2013 iMedia Agency Summit. She frequently presents her media insights at other prominent industry events, such as OMMA Global, the San Diego Interactive Conference, the American Marketing Association San Diego chapter, and more. Bousquet has also been honored by iMedia Connection on their list of “25 Internet Marketing Leaders and Innovators.”