Wendy Shay

Founder/Head of Strategy at Highly Confidential, LLC

As a third generation advertising executive, Wendy can boast she literally grew up in the industry. Tactically agnostic, she has experience leading global, cross-functional teams across traditional advertising, branded content development, digital marketing, and social media. As the co-founder and head of strategy at Highly Confidential, a full-service creative product studio, she oversees client relationships and content strategy for all of their brand partners. Over the course of her career, Wendy has worked with some of the world’s most innovative consumer brands including Google, Taco Bell, Samsung, Marriott and Pepsi. Wendy attended U.C. Berkeley and majored in English while minoring in Business Administration at Haas.

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