Testing and Learning Is Key to Finding Where Your Consumers Are – Paul Haloulos, Brand Activation Manager, BP America, Inc.

Posted 3 months ago by Testing and Learning Is Key to Finding Where Your Consumers Are – Paul Haloulos, Brand Activation Manager, BP America, Inc.

According to Paul Haloulos, for BP and Castrol Oil spending on traditional TV just isn’t working anymore. While part of the shift in effectiveness has to be attributed to changing consumer behaviors, the main contributing factor is the budget for traditional TV isn’t there anymore. When budgets decrease marketers need to find alternative ways to reach their audiences. Learn why testing and learning is the best way to find results on where to invest in the long run.