The Barriers to Measuring TV and Digital Holistically – Autumn White, EVP of Digital, Managing Partner, Horizon Media

Posted 2 months ago by The Barriers to Measuring TV and Digital Holistically – Autumn White, EVP of Digital, Managing Partner, Horizon Media

Diving into the barriers to holistic video planning, Autumn White addresses the benefits of digital’s robust data set and pitfalls of brand safety questions. Autumn goes on to share the silver bullet that will align linear and digital video hasn’t been invented yet, but data solutions and education will be key in future proofing brands for continual advancements.