The Importance of Failing Forward with Sarah Baehr, Co-Chief Investment Officer, Horizon Media

Posted 3 weeks ago by The Importance of Failing Forward with Sarah Baehr, Co-Chief Investment Officer, Horizon Media

Building on an employee culture at Horizon Media where everyone is encouraged to develop and explore new ideas, Sarah Baehr describes how that ethos translates into Horizon’s work with clients, and how thoughtful, smart media planning still requires some risk-taking and out-of-the-box thinking. As data-driven decision-making becomes the industry standard, Horizon has been spending a lot of time evaluating the data puzzle, how to filter what’s truly valuable, and how talent can be nurtured beyond just the digital generalists of yesterday to lean more heavily toward data strategy expertise and less tangible ways of thinking about planning and buying. According to Sarah, it’s important to infuse some risk into the media planning process, and depending on different clients and their tolerance levels, Horizon believes that experimentation is important for growth and that failing forward can often lead to surprising and successful outcomes.