The Importance of Privacy and Data – Mark Italia, Digital Media Director, Horizon Media

Posted 3 weeks ago by The Importance of Privacy and Data – Mark Italia, Digital Media Director, Horizon Media

A little art and a little science is the key to planning holistic according to Mark Italia. In a time when marketers live with so much data and so many tools at their disposal, both data and privacy matter. Mark observes, it takes a little bit of gut to make the call on what data to use to ultimately determine what content speaks to the consumer.