The Speed at Which Data and Technology are Changing – Carl Fremont, President, Wavemaker

Posted 2 months ago by The Speed at Which Data and Technology are Changing – Carl Fremont, President, Wavemaker

Data and technology have been around forever; however, the speed at which changes in data and technology are occurring is where there has been the most change in video over the past year.

According to Carl Fremont, when we serve consumers a message that is relevant to them about something that matters to them in a way that isn’t creepy, both consumers and marketers win. With that in mind, he encourages marketers to not hold back when it comes to using data, all while continuing to self-police to make sure both of those parameters are being met.