The Tools Transforming Traditional TV – James Shears, VP, Advanced Advertising, Extreme Reach

Posted 6 days ago by The Tools Transforming Traditional TV – James Shears, VP, Advanced Advertising, Extreme Reach

James Shears shares insights on what he sees as the current barriers in video, to what tools are transforming traditional TV and ultimately where he sees video headed. From a lack of closed loop opportunities in traditional TV to concerns around privacy, there are no silver bullet solutions yet, but we’re on our way!