The Unified Video Landscape – George Leon, Chief Strategy Officer, Hawthorne

Posted 3 months ago by The Unified Video Landscape – George Leon, Chief Strategy Officer, Hawthorne

While consumer data on linear TV is based on probabilities, digital video provides a more deterministic data set provided. No matter the source, George Leon suggests that data lifts both TV and Digital and ultimately ties them together. George goes on to share the unified video landscape that he sees in marketers’ futures. . .barring that one little barrier of cross-platform measurement.