As we try to shake off the vestiges of the traditional media model, the way we measure will continue to evolve and the way we reach our audiences will follow. According to Brett McCall, there isn’t now and won’t be in the future a silver bullet technology that unites linear and digital video; however, he goes on to share what he sees as the ultimate solution. . .teamwork. Brett proposes that as partners unite as one overall team across both traditional and digital as well as creative and media, from a brand perspective that’s where the efficiencies and effectiveness will be found.
There is No Silver Bullet that Unites Linear and Digital Video – Brett McCall, Executive Creative Director, SVP, Partner, Fleishman Hillard
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