*VIDEO* UM, GE, YouTube and TWC: Share the Future of Buying Audiences Across Multiple Screens

Posted 6 years ago by Josh Messinger

On February 26, 2013 fifty five senior brand, agency, media, and research executives came together at the Videonomics Roundtable for a private discussion to try and break down some of the institutional barriers that exist in video advertising today.

We asked some of these executives “What does the future hold for advertisers who want to buy audiences across multiple screens?”

In this video:
Christopher Raleigh, SVP Cable and Cross Platform Sales, The Weather Company
Paul Marcum, Dir. Global Digital Programming & Marketing, General Electric
Steven Feldman, SVP, Client Business Partner, Universal McCann
Beau Avril, Global Head, YouTube Partner Sales