Cathy Hetzel will lead an interactive session to discuss how “Big Data” is being used to develop census based demographics to tie “audiences” together on every platform. She will set the stage with an overview of how Rentrak is using set top box data merged with other big databases to identify audiences on every platform based on consumer purchasing habits. The audience will be asked to participate in frank discussion about the opportunities and challenges presented by her recommended approach.
To check out the slides:
Cathy Hetzel, Corporate President of Rentrak