According to Dentsu Aegis Network’s Mike Law, with consumers more and more in control of not only their purchase experience but also the media they consume, it’s more important than ever for marketers to understand their customers. Keeping the consumer’s increased control in mind, the ability to use data to create a more personalized experience becomes a powerful tool. Mike encourages marketers to take full advantage of the opportunities that exist with data while being vigilant to maintain consumer trust.
Using Data to Create a More Personalized Experience – Mike Law, EVP, Managing Director, US Media Investment, Dentsu Aegis Network
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