Using Machine Learning and AI to Influence Teams Creative Strategy – Andre Fonseca, Co-Founder, FCA

Posted 4 months ago by Using Machine Learning and AI to Influence Teams Creative Strategy – Andre Fonseca, Co-Founder, FCA

Andre Fonseca cautions, we will never get data 100% right. However, from machine learning and AI to marketers that are getting more nuanced in how they are using data to influence their creative strategy to consumers that are using the data they are giving up to their advantage; the bright side of the data rich world we now live in is a powerful tool in the marketer’s tool belt.