Using True Science to Align Linear and Digital Video – Michael Heberle, EVP, Marketing Sciences, IPG Mediabrands

Posted 1 month ago by Using True Science to Align Linear and Digital Video – Michael Heberle, EVP, Marketing Sciences, IPG Mediabrands

Michael Heberle dives into the value of bringing true science to the process of aligning linear and digital video. He goes on to touch on the now crowded OTT landscape and where we go from here.