Video is a Powerful Storytelling Medium – Kayla O’Leary, Associate Director, Digital Investment, Mindshare

Posted 2 months ago by Video is a Powerful Storytelling Medium – Kayla O’Leary, Associate Director, Digital Investment, Mindshare

According to Kayla O’Leary video is such a powerful storytelling medium that even with the complexity of the current video landscape, brands know they need to be playing in the space. Kayla goes on to share the power of addressable TV, the importance of digital first creative and why there is a role for every length of video.