*VIDEO* Ogilvy, GE, UM, YouTube: How Branded Content Is Evolving

Posted 6 years ago by Josh Messinger

On February 26, 2013 fifty five senior brand, agency, media, and research executives came together at the Videonomics Roundtable for a private discussion to try and break down some of the institutional barriers that exist in video advertising today.

We asked some of these executives “How is Branded Content Evolving?”

Christopher Raleigh, SVP Cable and Cross Platform Sales, The Weather Company
Beau Avril, Global Head, YouTube Partner Sales
Steven Feldman, SVP, Client Business Partner, Universal McCann
Jim Nail, Principal Analyst, Forrester Research
Paul Marcum, Dir. Global Digital Programming & Marketing, General Electric
Mina Seetharaman, Executive Client Operations Director, Advanced Video Practice, Ogilvy