*VIDEO* UM, GE, YouTube: Are Spending Increases In Mobile And Social The Sign Of A Larger Shift?

Posted 6 years ago by Josh Messinger

On February 26, 2013 fifty five senior brand, agency, media, and research executives came together at the Videonomics Roundtable for a private discussion to try and break down some of the institutional barriers that exist in video advertising today.

We asked some of these executives “Are spending increases in mobile and social signs of a permanent marketing shift?”

Christopher Raleigh, SVP Cable and Cross Platform Sales, The Weather Company
Jim Nail, Principal Analyst, Forrester Research
Steven Feldman, SVP, Client Business Partner, Universal McCann
Beau Avril, Global Head, YouTube Partner Sales
Paul Marcum, Dir. Global Digital Programming & Marketing, General Electric