Videonomics 2018 Full Summit Coverage

Posted 4 weeks ago by Videonomics 2018 Full Summit Coverage

View Summit Photos

The Terranea Resort in Rancho Palos Verdes, CA was the perfect setting for Videonomics attendees to address The Return of the “Big Idea”: Stop thinking placements and attribution, start thinking impact and effectiveness for your brand.

We’ve compiled a series of videos and event photos as part of our Videonomics coverage; stay tuned for a series of video interviews with leading industry experts. Hope you enjoy!

Session Videos:
CO-HOST KICK OFF DAY 1

CO-HOST KICK OFF DAY 1

Serena Duff, EVP General Manager, Western Region at Horizon Media
Nick Childs, Chief Creative Officer at IPG Mediabrands

FIRESIDE CHAT

FIRESIDE CHAT
To kick things off, Co-Host, Nick Childs, will chat with one of the world’s great filmmakers, Lucy Walker, about what it takes to find “Big Ideas” and bring them to life. A true visionary, Lucy has crafted award-winning documentaries following Amish teens during Rumspringa, a group of blind Tibetan teenagers attempting to summit Everest, and a Brooklyn artist who traveled to Rio to create art from the world’s largest landfill.

Lucy Walker, Academy Award Nominated at Film Director
Nick Childs, Chief Creative Officer at IPG Mediabrands

DEFINING YOUR BRAND THROUGH PURPOSE

DEFINING YOUR BRAND THROUGH PURPOSE
It’s not enough to just be a brand, you have to define what your brand values are. Sometimes this means clear definition around what your products mean to consumers (and what they don’t). Other times this means taking a stand on social issues. When consumers understand brand values, they find greater value in the brand. Be sure to watch parts 1 through 4.

Iain Douglas, CMO at Deutsch Family Wine & Spirits
Mark Rampolla, Founder at Zico Coconut Water
John Bohan, CEO/Founder at Socialtyze

CO-HOST OPENER DAY 2

CO-HOST OPENER DAY 2 

Nick Childs, Chief Creative Officer at IPG Mediabrands

PBS, NOT JUST TEACHING YOUR CHILDREN

PBS, NOT JUST TEACHING YOUR CHILDREN
You think being held accountable to a c-suite is a challenge? Imagine being held accountable to underwriters, individual donors and local stations. Somehow, through all of this, PBS has been amongst the most progressive brands in the digital space. Early adopters in Mobile, OTT, platforms in general and now Passport, the likes of which people with deeper pockets are just now launching…

Ira Rubenstein, Chief Digital and Marketing Officer at PBS
Serena Duff, EVP General Manager, Western Region at Horizon Media

BOOSTING ENGAGEMENT RATES WITH UNLIKELY ENEMIES

#JACKvsMARTHA
Bringing together an unlikely pair of enemies could mean great things for a brand, especially if those enemies are Martha Stewart and Jack Box. That’s exactly what iProspect and Jack in the Box did with the Jack Vs. Martha campaign earlier this year, and it paid off in spades…

Adrienne Horlich Ingoldt, VP, Marketing Communications at Jack in the Box
Jordan Jacobson, Regional Director of Social Media at iProspect

MODELO’S GREAT BIG STORIES

MODELO’S GREAT BIG STORIES
Modelo Especial is one of the fastest growing beer brands despite very low awareness numbers against non-Hispanic consumers. Back in 1925, Modelo Especial was created by 7 founders who scraped together everything they had to pursue their dream of brewing a damn good beer. Modelo’s core consumer share this fighting spirit, hard work attitude. This case study will outline how we used custom content to connect with our consumers and show how Modelo’s values and foundation…

Joanne Coleman, VP, Media at Constellation Brands
Maria Perez, VP, Managing Director at Horizon Media