Adapt! and Mobilenomics Created to Meet Essential Needs of Marketers Industry Veteran Rick Parkhill Joins Team as New CEO
DANA POINT, CA—OCTOBER 22, 2014—Videonomics, the highly regarded event producer serving executive-level marketers and their agencies, today announced an expanded 2015 calendar with the addition of two important new events to meet the most urgent needs of marketers.
Complementing the successful Videonomics Summit and Roundtable series, the company will present Mobilenomics, a newly launched event to help marketers understand the increasingly important role of mobile in the media mix, and Adapt!, to confront the most dynamic shifts in the marketing tool belt, including automation, analytics, content marketing, and social media.
“Three years ago, we introduced the Videonomics events to help bring TV and digital together to build a better video marketplace,” Josh Messinger, president of Videonomics, said. “Our Videonomics events will continue to serve the needs of a converging, multi-screen world, while Mobilenomics and Adapt! will provide forums for essential knowledge exchange among marketers, their agencies, and industry partners.”
To help lead the expanded slate of events, industry veteran Rick Parkhill joins the company as CEO. Previously, Rick was the founder and CEO of iMedia Communications, having created the iMedia Brand and Agency Summits in 2001. His media and event career date back to 1989 and include the launch of leading publications InfoText, ResponseTV, DigiTrends, and events such as WebINNOVATION, Camp Interactive, BreakThrough, and more. In 2012, he was presented with the ad:tech Lifetime Achievement Award for his work in advancing the interactive media industry.
“Josh and the Videonomics team have done a tremendous job creating high- value forums that engage brands, agencies, media companies, and industry partners,” Parkhill said. “These are historical times for media and marketing. The rate of change has never been greater nor has the need for the industry’s most senior marketers to get together to create new standards, share marketing practices, and learn from one another. I’m looking forward to helping this team serve the industry with rich experiences that connect people and companies in truly productive ways.”
Parkhill and Messinger have a 15+ year history together in the media business, spanning time at both Digitrends and iMedia. Parkhill is also reuniting with team members Chelsea Walker, Nicole Healy, and Jason Haffar.
“With Rick and Jason coming onboard, we are better prepared than ever to serve our brands, agencies, and industry partners,” Messinger said. “It feels great to have the band back together.”
Speaker Opportunities: Josh Messinger
Sponsor Opportunities: Chelsea Walker
General Information: Nicole Healy
2015 Event Calendar
Confronting the most pressing needs of brands and their agencies in a media environment of frenetic change, including automation, programmatic buying, measurement, analytics, content, and social marketing.
February 22 -24, 2015
Montelucia Resort & Spa, Scottsdale, AZ
Addressing the most dynamic media channel today to help marketers understand the opportunities, challenges, and strategies that will lead to positive ROI. Topics will include creative and media strategy, programmatic, geo-targeting, measurement, apps, video, native, and more.
June 7-9, 2015
Stein Eriksen Lodge, Deer Valley, UT
Bringing together top brands, agencies, media companies, and service providers to advance the business of video advertising and marketing in a multi-screen world.
November 8-10, 2015
Bacara Resort & Spa, Santa Barbara, CA
The Roundtable Discussion series brings together top brands and their agencies with a select group of industry sponsors to discuss the most important issues challenging the advancement of marketing and advertising today. These events are by invitation-only. Discussion topics and presenters are defined by participating brands and agencies.
2015 Roundtable Schedule (exact dates and locations TBD):
February – Los Angeles
March – Miami
April – San Francisco
June – New York
September – Chicago
November – New York