*VIDEO* GE & YouTube On How Marketers Will Deal With Device Complexity

Posted 6 years ago by Josh Messinger

On February 26, 2013 fifty five senior brand, agency, media, and research executives came together at the Videonomics Roundtable for a private discussion to try and break down some of the institutional barriers that exist in video advertising today.

We asked some of these executives “Will it get harder or easier for marketers to deal with the device complexity?”

Christopher Raleigh, SVP Cable and Cross Platform Sales, The Weather Company
Jim Nail, Principal Analyst, Forrester Research
Beau Avril, Global Head, YouTube Partner Sales
Paul Marcum, Dir. Global Digital Programming & Marketing, General Electric