YouTube: Required Watching for Automotive Brands

Posted 5 years ago by Josh Messinger

Most brand marketers consider YouTube the focus of their social video and content strategies.  And current data shows YouTube reaches more 18-34 year-olds than any cable network.

The automotive industry has a large presence on YouTube – and one attracting substantial audience. The Top 20 auto brands overall collect almost 40 million views each month to their content, and average 145,000 subscribers. The content ranges from new product features and creative content series to repurposed 30-second commercial spots, which perform especially well before and after the Superbowl.

The high end of the market does particularly well developing audience on the YouTube platform, with Audi, BMW, Porsche and Ferrari topping the list and averaging more than 1 million monthly views in total. They score well on measures of engagement and influence, and average over 50,000 views per video.

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Top Auto Brands

Auto brands account for 79 of the Top 500 brand channels on YouTube (according to OpenSlate data). For more information on the Top 500 brand channels, check out our full report.